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Draya Michele wearing Puma X Balmain arrives to the Launch of Puma X Balmain collaboration created by Cara Delevingne and Olivier Rousteing, held at Milk Studios in Los Angeles, CA on Thursday,
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Puma wins over sneakerheads by partnering with Rihanna, Big Sean and other celebs
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Celebrity Sneaker Collaborations – Billboard
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Year In Review: The Power of Celebrity Endorsement in 2016 – Sourcing Journal
Rihanna, The Weeknd and Big Sean are helping PUMA change the sneaker landscape in 2017 | Complex CA