Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Tokyo 2020: A Full Analysis of Sponsorship Impact Across Social Media | Hookit
German sponsors inch across Olympics highwire | Reuters
The 12 Best Ads of The 2012 Olympics
Adidas Renews British Olympic Association Sponsorship - Infobae
adidas Olympic Games Heritage
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
Rio Olympics 2016: Nike and Adidas can't wait to start their own competition in the 2016 Olympics — Quartz
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Olympic sponsorship lifts Adidas sales
Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China's Winter Olympics nears | South China Morning Post
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
At the Olympics in Rio: DOSB and Adidas Extending Sponsorship Deal
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times