Storytelling Key to Burberry's China Strategy, Says Christopher Bailey | BoF
Creepy" Burberry Chinese New Year Ad Slammed - B&T
3) How Burberry Promotes its Brand through WeChat in China.
Two years into Burberry's turnaround under boss Marco Gobbetti, is his strategy working?
Burberry to invest heavily in new stores in China as mainland customers take a liking to its redesigned monogram look | South China Morning Post
Burberry is conquering China | xzhao3
How Burberry used a popular Chinese app to boost sales | The Seattle Times
Burberry launches film celebrating Chinese New Year - Burberry
Burberry tries local creatives over KOLs to reach China Gen Z | Vogue Business
Burberry uses Virtual reality in China - Marketing China
Burberry's sales plunge 80% as coronavirus halts luxury shopping
Burberry's Powerful Weibo Strategy and the Benefits of Weibo Campaigns
Omnichannel strategy: How Burberry is winning customers
Burberry Sets Sights on China and Young Consumers As Retail Sales Fall | Jing Daily
Burberry pins growth on China
Burberry posts sales growth despite decline in Chinese market
Burberry tests “social retail” in China's tech capital | Vogue Business
BURBERRY: A MODEL OF POST-COVID RENAISSANCE IN CHINA – PROMOSTYL
Future Growth Strategies (Part 2: The Strategies) | On Burberry...
What Burberry is Doing Right in China | Jing Daily
Burberry Sees China Growth Despite Xinjiang, Readies New Retail Concept – WWD
How Burberry is Building the Store of the Future
Why Burberry is strengthening its presence in China Page 1 of 0 Luxus Plus
Burberry and Richemont hit by China Covid lockdowns | Financial Times
