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Nike and United Airlines: A Paid, Owned and Earned Media Tale
How Nike Earned Its Brand Value of 34.8 Billion USD
All 16 Nike NBA Earned Edition jerseys revealed for the 2020-21 season
3 reasons why Nike gets social media | The Sports & Digital Blog
Nike Earned Edition Jersey: Los Angeles Lakers | NBA.com
Earned Media
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Nike Gets It: Optimize for earned media or optimize for irrelevance
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Paid, Owned, And Earned Media: Examples And How To Use
How Nike became a Leader on Social Media
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Nike and United Airlines: A Paid, Owned and Earned Media Tale
Examining the earned media impact of Nike's new campaign
Paid, Earned & Owned: Revisited - Flatiron Communications
How to Track and Measure Paid, Earned, Shared, and Owned Media: A Step-by-Step Guide - Blog
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