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Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study
Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study

Under Armour moves to terminate $280 million deal with UCLA
Under Armour moves to terminate $280 million deal with UCLA

Under Armour agrees to pay UCLA $67.49 million to settle suit - Los Angeles Times
Under Armour agrees to pay UCLA $67.49 million to settle suit - Los Angeles Times

Under Armour (UA) to Pay UCLA $67.5 Million to End Sponsorship Suit - Bloomberg
Under Armour (UA) to Pay UCLA $67.5 Million to End Sponsorship Suit - Bloomberg

Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com
Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com

UCLA, Under Armour Sign Record-Breaking 15-Year $280M Deal, Surpassing Ohio State, Michigan and Texas - Bruins Nation
UCLA, Under Armour Sign Record-Breaking 15-Year $280M Deal, Surpassing Ohio State, Michigan and Texas - Bruins Nation

UCLA 'Lost' $99.2M in Under Armour Fight as Big Ten Offers Cushion
UCLA 'Lost' $99.2M in Under Armour Fight as Big Ten Offers Cushion

Under Armour agrees to pay UCLA more than $67 million to resolve lawsuit | Fox Business
Under Armour agrees to pay UCLA more than $67 million to resolve lawsuit | Fox Business

Under Armour Wants Out of UCLA: What Could it Mean?
Under Armour Wants Out of UCLA: What Could it Mean?

Under Armour wants to end $280M UCLA deal, but university is fighting to keep it – Orange County Register
Under Armour wants to end $280M UCLA deal, but university is fighting to keep it – Orange County Register

Under Armour tells UCLA it wants to end deal with school - Los Angeles Times
Under Armour tells UCLA it wants to end deal with school - Los Angeles Times

Under Armour draws inspiration from UCLA's past for new apparel | Inside UCLA with Thuc Nhi Nguyen
Under Armour draws inspiration from UCLA's past for new apparel | Inside UCLA with Thuc Nhi Nguyen

Under Armour reaches US$67.5m UCLA settlement, says report - SportsPro
Under Armour reaches US$67.5m UCLA settlement, says report - SportsPro

Report: UCLA to sign record-breaking apparel deal with Under Armour | Inside UCLA with Thuc Nhi Nguyen
Report: UCLA to sign record-breaking apparel deal with Under Armour | Inside UCLA with Thuc Nhi Nguyen

Christon Chronicles: A breakdown of which apparel sponsor would best suit UCLA Athletics - Daily Bruin
Christon Chronicles: A breakdown of which apparel sponsor would best suit UCLA Athletics - Daily Bruin

How Under Armour wrote the next chapter for UCLA – Orange County Register
How Under Armour wrote the next chapter for UCLA – Orange County Register

Under Armour Beats Nike To UCLA; 'This Deal Was About Geography' | Stock News & Stock Market Analysis - IBD
Under Armour Beats Nike To UCLA; 'This Deal Was About Geography' | Stock News & Stock Market Analysis - IBD

UCLA v. Under Armour – Is COVID-19 A Valid Reason To End A Sponsorship Agreement?
UCLA v. Under Armour – Is COVID-19 A Valid Reason To End A Sponsorship Agreement?

UCLA is Suing Under Armour for $200 Million After Contract Breach – Sportico.com
UCLA is Suing Under Armour for $200 Million After Contract Breach – Sportico.com

UCLA, Under Armour drop dueling litigation over $280 million sportswear deal – Daily News
UCLA, Under Armour drop dueling litigation over $280 million sportswear deal – Daily News

Under Armour seeks to end record-breaking sponsorship deal with UCLA - Daily Bruin
Under Armour seeks to end record-breaking sponsorship deal with UCLA - Daily Bruin

UCLA's New Nike Contract Pays 41% Of Prior Deal With Under Armour – Sportico.com
UCLA's New Nike Contract Pays 41% Of Prior Deal With Under Armour – Sportico.com

UCLA gets $65 million from Under Armour settlement
UCLA gets $65 million from Under Armour settlement

What the Under Armour Deal Signifies for UCLA Sports - Bruins Nation
What the Under Armour Deal Signifies for UCLA Sports - Bruins Nation

U.C.L.A. and Under Armour in Record Sponsorship Deal - The New York Times
U.C.L.A. and Under Armour in Record Sponsorship Deal - The New York Times

UCLA, Under Armour Have Joined Forces 2017 | fi360 News
UCLA, Under Armour Have Joined Forces 2017 | fi360 News

Under Armour, UCLA Reach A Record $280 Million Apparel Deal : The Two-Way : NPR
Under Armour, UCLA Reach A Record $280 Million Apparel Deal : The Two-Way : NPR